Produce a marketing strategy for a new or existing product Essay Example

Produce a marketing strategy for a new or existing product Essay In this unit I will need to produce a marketing strategy for a new or existing product. The company that I have chosen is boots. My strategy will need to include evidence and information about: * how the strategy is based on the principles of marketing * How I have used sources of primary and secondary marketing information * How I have analysed the impact of the external environment on your marketing decisions We will write a custom essay sample on Produce a marketing strategy for a new or existing product specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Produce a marketing strategy for a new or existing product specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Produce a marketing strategy for a new or existing product specifically for you FOR ONLY $16.38 $13.9/page Hire Writer * How I analysed the marketing context and decided on an appropriate strategy * How I have developed a coherent mix of strategies to meet consumer needs. I will also need to produce an oral presentation. First I will define what are marketing and its principles. Marketing is a way of advertising something. It is a way of thinking. Market The set of actual of potential users/customers. Market area A geographical area containing the customers/users of a particular firm/library for specific goods or services. Market demand The total volume of a product or service bought/used by specific groups of customers/users in a specified market area during a specified period. Market development Expanding the by present users. Market positioning total market served by 1) entering new segments, 2) converting nonusers, 3) increasing use Positioning refers to the users perceptions of the place a product or brand occupies in a market segment. Or how the company/librarys offering is differentiated from the competitions. Market profile A breakdown of a facilitys market area according to income, demography, and life style Market research The systematic gathering, recording and analysing of data with respect to a particular market, where market refers to a specific user group in a specific geographic area. Market segmentation The process of subdividing a market into distinct subsets of users that behave in the same way or have similar needs. Segments for the library could be demographic (Asian); geographic (branch-level); psychographics (leisure-oriented); customer size (largest user group area); benefits (have children in the home learning to read.) Market share A proportion of the total sales/use in a market obtained by a given facility or chain. Marketing The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing channel A set of institutions necessary to transfer the title to goods and to move goods from the point of consumption. (Vendors, publishers, library facilities.) Marketing mix The mix of controllable variables that the firm/library uses to reach desired use/sales level in target market, including price, product, place and promotion- 4 Ps. Marketing opportunity An attractive arena of relevant marketing action in which a particular organization is likely to enjoy a superior and competitive advantage. Marketing plan a document composed of an analysis of the current marketing situation, opportunities and threats, analysis, marketing objectives, marketing strategy, action programs, and projected income statement Marketing is the management process that is responsible for identifying products that would be likely to make a profit when sold and then selling these products to customers. Marketing finds out what consumers want and then attempts to meet those needs, at a profit. It a can also be defined as getting the right product to the right place at the right time. It is not the same as selling- that is making people buy what youve got. Marketing is making people want what youve got. The aim of marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product or service sells itself. When marketing a product you need to consider the 4 ps. Getting the mix right is essential to successfully market your product. The four Ps are: * Product- can be a good or service. In competitive markets, businesses have to be customer driven. They may use types of product differentiation (e.g. package design and/or a brand name) in an attempt to convince potential customers that their good or service is different from competitors products. The four types of products are: 1. Star High share of market in the growth stage of the product life cycle. -Requires significant injections of capital to finance the rapid growth. -May have negative cash flows but seen as having potential for high sales, and profit. 2. Cash Cow -High markets share, bringing in high sales revenue, cash flows and (usually) profit. -No market growth likely. -Product may have a personality/image in the market. -The large amounts of cash bought in can be used to subsidise stars. 3. Problem Child -Low share of a market with high potential for growth. -Relatively large injections of finance needed (as with stars). -Uncertainty about future sales revenue, cash flow and profit. -Decision needed on whether or not to halt production, or (if possible) to sell a brand. 4. Dog -Not going anywhere- no growth potential. -Any profit has to be reinvested just to maintain market share. -Identify and remove from the product portfolio. * Price- setting the right price for a product is a crucial aspect of marketing. There are short-and long-term objectives to be considered when pricing goods or services e.g. survival may become the priority in a recession, and imply low prices to maintain some sales and cash flow. Economic theory assumes that a price will be determined by market forces reaching equilibrium. The economic environment. A business may simply have to try and match the market price/going-rate for its products, or may have some control over its prices. * Place- Making goods available to users/consumers involves two main decisions: 1. Method of Transport-Depends on the type of goods. There will be several factors, e.g. most rail journeys also involving road transport, and whether a business should have its own fleet of road vehicles. 2. Channel Of Distribution-The procedure, or channel management required getting a product to the customers. The traditional channel includes using the wholesaler, but there are other possible channels. * Promotion-The overall objective of promotion is ensuring the survival and the growth of a business through an increase in long-term demand for its product(s). Selling will be the outcome of successful promotion. Market research is the collecting of data, the aim of which is to understand better what is happening in the marketing place, as the marketing department of a firm needs to know about consumers views and economic trends. Primary data is data you have gathered yourself, whereas secondary data is somebody elses data you use. Market research involves doing market research on customers, analysing their needs, and then making strategic decisions about product design, pricing, promotion and distribution. The purpose of market research is to provide information on particular market to those managers responsible for the firms marketing strategy, about what people want-a particular group of potential customers will need to be targeted. Data can be: * Primary- i.e. collected for a specific purpose. It will involve either a census (of every person in an area) or sampling (of a subset of the population). or * Secondary-i.e. Used for another purpose besides the original one. It could be internal data (from within the organisation, e.g. employee details or costings), or external data (e.g. from a government department, a newspaper, the TUC or the CBI). And. * Quantitative- i.e. in the form of numbers, e.g. showing the market share of different businesses, or the number of adults who will have seen a particular advertisement on television. Or * Qualitative- i.e. without, e.g. giving the motives for customers buying, or not buying, a particular product. In most cases market research will involve choosing a sample to represent the whole target group. The larger the sample, the more accurate the results will be, but costs will also be greater- a full national census costs millions of pounds, e.g. Random sampling is where every member of the target group/population has an equal chance of being chosen to provide responses. Computers might do the random selection. Systematic sampling involves selecting, for example, every 10th item or person from a list of the target group. Stratified sampling identifies distinguishable subgroups in the total group, then a certain number of members of each subgroup are chosen (at random). Cluster sampling involves selecting a geographical area, and then all the members of that local group/population are sampled, e.g. a sample of small retailers in a particular town. Field or primary research is when new data is obtained for a specific purpose, this can be provided by the marketing department of a firm. Data is usually gathered by surveys, (face-to-face, telephone, or by post). An advantage of field research is that the firm can have control over the whole process, and it can be more effective, but it does take longer and will cost the firm more. Desk or secondary research is the use of existing, already collected data. This could be anything from department of trade and industry reports to a companys sale statistics. Also company reports, government statistics, and surveys published by research organisations can be used as secondary sources of information. Desk research is quicker and cheaper than field research, but findings are not necessarily accurate or always relevant to your product. Marketing principles, there are many priorities within an organisation, but if it is truly marketing oriented, many of the following principles will be high on its agenda. Market research must establish whether current products or services satisfy customers expectations. Anticipating the future and forecasting tomorrows customer needs and expectations is the task of marketing research. This is very vital. Generating income or profit clearly states that the need of the organisation is either to be profitable or to generate as much income as possible e.g. likes a charity. Satisfactory growth can be achieved by entering new markets or creating a new product or both. Having a clear plan is essential for an organisation. The whole emphasis of the planning process is for the organisation to think customer and think marketing. The PEST analysis examines changes in a market place caused by political, economic, technological factors. Any organisation unaware of what is going on in the business world will risk being outmanoeuvred. Changes in the law will add to uncertainties. Statue law like the consumer protection law, and the voluntary agreements like the moni toring of advertising standards authority. Clearly understanding who the competition is and what benefits they are offering are essential for an organisation. Principles can be arranged into three categories: * Needs of the customer * Needs of the organisation * Influence of the market Businesses use the abbreviation SMART to shape their objectives. SMART stands for Specific, Measurable, Achievable, Realistic Time constrained. There are many types of business objectives in the private sector, depending on the business situation and their general direction in the market, they are as follows: 1) Survival When a business is in its early stages then it will want to survive, it will shape its objectives to make trading easier and maximise profits. Another threat to a business survival is corporate takeover; to prevent this a business would have to reshape their objectives. 2) Profit Maximisation This is exactly as it sounds, for many reasons a business will need to maximise profits and to do this suitable objectives will have to be drawn up. Some business may choose to go for long-term profit maximisation to ensure that they make lots of money and can therefore expand. 3) Satisfying This is an objective that maximises profit to the owners; it might not give the maximum profit that is possible to achieve. 4) Growth These objectives increase the growth of the business so that the workers, managers and directors can benefit. 5) Promotion of image Relationships with customers and employees is key in a modern business and so a company is ever vigilant of how it appears to these people. For a company o is better that the competition it is important that they have the correct image and a better one than the competition. Objectives can be shaped to develop good relations and treat employees well. Boots is a public limited company; they are included in the FTSE 100 stock exchange. Boots main business activity is retailing also they provide many other services such as: à ¯Ã‚ ¿Ã‚ ½ Boots Opticians à ¯Ã‚ ¿Ã‚ ½ Boots Dental care à ¯Ã‚ ¿Ã‚ ½ Boots Foot care à ¯Ã‚ ¿Ã‚ ½ Health Beauty Services à ¯Ã‚ ¿Ã‚ ½ Boots Hearing care à ¯Ã‚ ¿Ã‚ ½ Insurance Services ADVANTAGES AND DISADVANTAGES OF LIMITED LIABILITY COMPANIES 1. Liability is, in the vast majority of cases, strictly limited to the investments made by the shareholders. 2. Company Officers are not personally liable for their actions unless, in most instances, there is a clear and serious breach of their fiduciary duty. 3. Ironically, despite the limited liability, such entities often benefit from greater prestige than their sole proprietorship or partnership counterparts. The reason is probably because such an enterprise normally requires more planning and thus is deemed more credible. 4. They often benefit from significant tax advantages. In fact, many countries around the world give exclusive tax incentives to this type of entity. 5. The rights of shareholders are normally clearly defined and protected. 6. Corporate taxes only become payable after the end of the financial year. This means that money that would otherwise be taxed on a monthly or quarterly basis is available to earn further money before the final payment of tax. DISADVANTAGES 1. In larger companies shareholders often lose direct control over their investment. 2. Limited liability companies generally require the appointment of accountants, auditors and professional company secretaries. This means that such a structure is often more expensive to maintain than simple sole proprietorships or partnerships. 3. Certain professional bodies, especially those representing the legal and medical fields, do not allow members to register a limited liability company. In many instances, this denial has resulted in very high indemnity insurance. Aims Objectives The Boots Company intends to become the leader in wellbeing products and services in the UK and overseas. Simplify the business to focus on what we are best at. We should be a market leader, in health care, beauty care, and general fitness. We need to create more wellbeing related brands. Keep building our international health care and retail business. The objectives above mean that, first of all the Boots Company the leader in wellbeing products and services in the UK and overseas this means that they want to be the market leaders from their competitors who are Super drug, and for their retail range, GAP. They want to simplify the business to focus what they are best at, health and beauty; this means that they want to focus more on their beauty products such as No7. Also the want to be a market leader in, health care, beauty care, and general fitness, this is because Boots believes that wellbeing products are starting to focus now on health care and related areas. Also they want to create more wellbeing products because they want to be market leaders in wellbeing, this will not be cheap for them, but they well have to protect profits by relentlessly cutting costs. Also they want to keep building their international health care because the want to be market leaders around the world. The Boots Company have simplified the business organisational structure; during the year they have integrated their business as Boots Retail, with Boots Retail International as its overseas extension. This is saving Boots costs and them more a swift organisation. For example they have moved from three separate property departments to one; from 100 construction suppliers to seven; and from 14 internal IT groups to one. The have accelerated the transformation of their UK presence. They are positioning Boots as the leader in wellbeing services, as well as products. By the year-end of 2001 they had 297 Boots optician stores, 54 Dental care practices, 44 Foot care practices, 47 Hearing care centres, 22 Laser hair removal clinics, ten Health Beauty Services centres offering a wide range of therapies and treatments. This is telling us that Boots is very serious to becoming the leader in wellbeing services and products. Sales à ¯Ã‚ ¿Ã‚ ½M231.0Operating loss (33.1) Boots have stepped-up the pace at Boots Healthcare International. Clearasil, acquired in December 2000 was the driving force behind BHIs 12.5% sales growth last year. They also integrated the brand smoothly, turned its sales from decline to growth, and used it to open the door for local businesses to the huge US over-the-counter markets. South Asia, in Thailand, like for like their sales grew by 2.2%, focusing the offer much more on Boots brands and therefore driving up the margin, generated an even strong like for like gross profit growth. Europe, in Netherlands, sales of No7, grew in line with expectations as gained national distribution. This tells us that in the two continents where Boots is located they are making profits and they are successful, and they are keeping building their International business. This tells us that in the two continents where Boots is located they are making profits and they are successful, and they are keeping building their International business. Boots Retail International Sales à ¯Ã‚ ¿Ã‚ ½M40.3Decrease % (4.3) Loss à ¯Ã‚ ¿Ã‚ ½M (before expectations)(24.Increase %44.5 To develop an appropriate marketing strategy would involve creating a link between the external environment and the internal strengths of Boots. SWOT analysis is the focus upon the strengths, weaknesses, opportunities and threats facing a business internally and externally. To enable a SWOT analysis to be carried out, research into Boots current and future positions need to be completed. This would result in building upon its strengths, minimise its weaknesses, seized its opportunities and cancel out the threats. STRENGTHS à ¯Ã‚ ¿Ã‚ ½ Large established business à ¯Ã‚ ¿Ã‚ ½ Good reputation à ¯Ã‚ ¿Ã‚ ½ Wide portfolio of products à ¯Ã‚ ¿Ã‚ ½ Good advertising (Coronation St) à ¯Ã‚ ¿Ã‚ ½ Large target market OPPORTUNITIES à ¯Ã‚ ¿Ã‚ ½ Sponsorship for sporting events à ¯Ã‚ ¿Ã‚ ½ Diversify into a different market à ¯Ã‚ ¿Ã‚ ½ Expand Nationally à ¯Ã‚ ¿Ã‚ ½ Promote using large marketing strategies THREATS à ¯Ã‚ ¿Ã‚ ½ Cadburys main competitor launching a new product à ¯Ã‚ ¿Ã‚ ½ More companies diversifying into the cosmetics market à ¯Ã‚ ¿Ã‚ ½ A large price war, taking Boots off the market WEAKNESSES à ¯Ã‚ ¿Ã‚ ½ Unmotivated staff in the work place à ¯Ã‚ ¿Ã‚ ½ Too big a demand for a particular product PEST is split into four categories, political, economic, social and technological influences, which are all external factors. A PEST analysis identifies what external factors are going to affect Boots in the coming months and years. POLITICAL business decisions which are influenced by political and legal decisions. à ¯Ã‚ ¿Ã‚ ½ Political decisions can affect Boots for the good and the bad, because if taxes increase, therefore consumers decrease and sales of stock decrease. However if taxes decrease the likelihood is consumers will buy more. à ¯Ã‚ ¿Ã‚ ½ Laws can also change Boots income because if a law was brought out, that you could only work 9.00am 5.00pm. ECONOMIC influenced by domestic economic policies and world economic trends. à ¯Ã‚ ¿Ã‚ ½ The interest rates can affect Boots because if the interest rates were high then Boots would not want to borrow as much money for expansion. Also if consumers had loans they would again have less disposable income to but luxury items. à ¯Ã‚ ¿Ã‚ ½ If the minimum wage was brought down, this would mean more money for Boots but would also result in low sales from the consumers. à ¯Ã‚ ¿Ã‚ ½ The government can also raise taxes, which would bring a stand still to the sales of cosmetics. SOCIAL -close analysis of society à ¯Ã‚ ¿Ã‚ ½ If Boots do not control their pollution levels or have big buildings destroying the landscape with noise and traffic congestion, then the local residents would complain to their local council resulting to possible incentives for bringing in jobs for the community being stopped. à ¯Ã‚ ¿Ã‚ ½ On the other hand local residents with small businesses near to Boots would benefit due to the money being brought in by tourists. TECHNOLOGICAL developments in manufacturing and business processes. à ¯Ã‚ ¿Ã‚ ½ Cost of machinery. à ¯Ã‚ ¿Ã‚ ½ New machinery à ¯Ã‚ ¿Ã‚ ½ Maintenance à ¯Ã‚ ¿Ã‚ ½ Training for advancing IT à ¯Ã‚ ¿Ã‚ ½ Upgrading old machines to improve the company à ¯Ã‚ ¿Ã‚ ½ Advances of transport of goods/cost/lorries Boots Mission Statement is: Our mission is to grow our business profitably so that we are: A leading player in our chosen markets by size, ranking, regard or influence. A natural choice for customers and intermediaries- positively regarded, attractive and competitive. A challenge to our competitors creditable, effective and respected. Mohammed Shaqeeb 13ADO

Pulp Fiction Movie Quotes

Pulp Fiction Movie Quotes The story of Pulp Fiction centers around two hit men: Jules Winnfield, played by Samual L. Jackson, and Vincent Vega, played by John Travolta. The movie is both funny and cruel, but  what stands out about the most in Pulp Fiction is its power-packed dialogues. One reason its such a classic is because of its superb acting combined with brilliant dialogue delivery, and when you read Pulp Fiction movie quotes, you can almost hear the voices of the actors inside your head. So sit back and let these Pulp Fiction movie quotes strike a nostalgic chord in you. Jules Winnfield Oh, Im sorry! Did I break your concentration? The path of the righteous man is beset on all sides by the iniquities of the selfish and the tyranny of evil men. Blessed is he who, in the name of charity and good will, shepherds the weak through the valley of the darkness. For he is truly his brothers keeper and the finder of lost children. And I will strike down upon thee with great vengeance and furious anger those who attempt to poison and destroy my brothers. And you will know I am the Lord when I lay my vengeance upon you. If my answers frighten you, then you should cease asking scary questions. Whether or not what we experienced was an According to Hoyle miracle is irrelevant. What is relevant is that I felt the touch of God. God got involved. Hamburgers. The cornerstone of any nutritious breakfast. Hey, thats Kool and the Gang. Well, the way they make shows is, they make one show. That shows called a pilot. Then they show that show to the people who make shows, and on the strength of that one show they decide if theyre going to make more shows. Some pilots get picked and become television programs. Some dont, become nothing. She starred in one of the ones that became nothing. Vincent Vega It breaks down like this: Its legal to buy it, its legal to own it, and, if youre the proprietor of a hash bar, its legal to sell it. Its illegal to carry it, but that doesnt really matter cause- get a load of this- if you get stopped by the cops in Amsterdam, its illegal for them to search you. I mean, thats a right the cops in Amsterdam dont have. Why didnt you say something, Marvin? Slipped your mind? You forgot to mention someones in the bathroom with a goddamn handcannon? Its like a wax museum with a pulse. Play with matches, you get burned. I dont mean any disrespect; I just dont like people barking orders at me. Now, if youll excuse me, Im going to go home and have a heart attack. Well, you gotta have an opinion! I mean, do you think that God came down from heaven and stopped the...  [he accidentally shoots Marvin] Oh man, I just shot Marvin in the face.

Asthma Essay Example | Topics and Well Written Essays - 750 words

Asthma - Essay Example According to a 2011 report, about 235 million people are affected by the disease worldwide and approximately 250,000 die every year due to asthma. About 80% of the mortality has been found to occur in lower and middle income nations with the rates varying between the countries. the prevalence rate has been found to be between 1 to 18% (Asthma, Wikipedia). In the year 2011 about 5.8 million Hispanic people in the USA were diagnosed with asthma with 3.6 million people still coping with the disease and about 1.7 million people experiencing an attack during the past year. The lifespan, current disease state and prevalence rate of asthma attack was found to be lower in significance compared to the non-Hispanic black and non-Hispanic white populations. Reports from 18 studies have shown that among the Hispanic sub-groups Puerto Ricans were found to have an increased incidence of the disease compared to other subgroups and non-Hispanic white people (Asthma: A Presentation of Asthma Management and Prevention). Reports reveal that between 2002 to 2007, the annual economic expenditure in the US due to asthma was estimated at $56.0 billion. Of these the direct costs to the healthcare was $50.1 billion and the other indirect entities including loss in productivity and other losses was estimated at $5.9 billion (ALA) The lung function test provides an accurate diagnosis of the disease, together with a medical history and physical examination of the patient. While lung function tests can be ably performed in adults it is however difficult to perform the test in children lesser than 5 years of age and hence in these cases doctors generally take in to account the medical history, signs, symptoms and physical examination of the child in order to diagnose the condition (How is Asthma Diagnosed?) In the case of children the

Theories of Teaching and Learning through Mentoring Essay

Theories of Teaching and Learning through Mentoring - Essay Example This can be within the context of education as a societal institution or more broadly as the process of human existential growth, i.e. how it is that our understanding of the world is continually transformed via physical, emotional, cognitive and transcendental experiences. Plato is the earliest important educational thinker. He saw education as the key to creating and sustaining his Republic. He advocated extreme methods: removing children from their mothers care and raising them as wards of the state, with great care being taken to differentiate children suitable to the various castes, the highest receiving the most education, so that they could act as guardians of the city and care for the less able. Education would be holistic, including facts, skills, physical discipline, and music and art, which he considered the highest form of endeavour. For Plato the individual was best served by being subordinated to a just society. Platos belief that talent was distributed non-genetically and thus must be found in children born to all classes moves us away from aristocracy, and Plato builds on this by insisting that those suitably gifted are to be trained by the state so that they may be qualified to assume the role of a ruling class. What this establishes i s essentially a system of selective public education premised on the assumption that an educated minority of the population are, by virtue of their education (and inborn educability), sufficient for healthy governance. Plato should be considered foundational for democratic philosophies of education both because later key thinkers treat him as such, and because, while Platos methods are autocratic and his motives meritocratic, he nonetheless prefigures much later democratic philosophy of education. This is different in degree rather than kind from most versions of, say, the American experiment with democratic education, which has usually assumed that only some students should be educated to the fullest, while

Research paper '' email habit of UCLAN staff and students'' Essay

Research paper '' email habit of UCLAN staff and students'' - Essay Example The study has analyzed the importance of email in the campus life. It has accessed of how frequently and for what purpose emailing assists teachers and students in the campus. Keywords Communication; information; technology; email; emailing habits; electronic mail. Research Aims & Objectives To uncover the literature highlighting the importance of electronic mails. To analyze and comprehend email as a tool of campus communication. To determine the patterns of the use of the electronic mail by UCLAN staff and students. To draw understanding of the importance of electronic mail. Literature Review Introduction & Background In the modern era, where technology (computers and internet) is at every door step, people want to remain connected. Being connected means the way of life of the modern digital world [1]. No matter those are working men, teachers or students everyone is found interacted and engaged in this post modern system. This is all due to the vibrant World Wide Web media which i ncarnates strongest integration with the removal of the gaps of communication [1]. Communication is to have each others’ guidance and support at the time during work or during leisure period. This requirement of communication is fulfilled through internet which has closed down the spaces of society, community and the people of the system [8]. Students which are part of the society and are in the fast track bring the best use of internet. They get integrated with peers and teachers using different connecting mediums on the internet and on the World Wide Web media [13]. For exchanging thoughts during leisure time social media is mostly popular in students, but when a formal approach is needed, emailing is the right way to get connected [13]. Adapting the email format comes out suitable and sufficient for both teachers and students, as this is the method majority of institutions and colleges apply [2]. Emailing effectively connects students and teachers. It connects students, te achers and peers and maintains the relationship of the groups during the college time and the off time status. This is how through emailing habits, use of computer is there among students and among the faculty staff members [3]. A communication circle is maintained and regulated by emailing and the emailing habits [2]. Theoretical Framework The contemporary literature highlights that the use of technology (computers) and internet is extensive in college and high school level [9]. There are considerations given to college students in understanding their behaviors and their routine habits. The researchers have pointed out that the majority of students are habitual in using internet where the use of social media is most vibrant and adaptive. In perceptions of faculty staff members, students use internet to communicate [9]. They use it to create a social circle with peers and also to acquire lectures and tutorials during their off campus times. The literature highlights two types of com munication patterns that emerge from students and faculty staff members. The patterns identified are casual in which students come across to communicate peers and formal in which students concisely communicate with teachers. The authors identify that most formal communications are based on emailing [5]. Such formal communications are frequent through regular emails. Students send emails to teachers to take off time support on class lectures and

SWOT Analysis of Tesla

SWOT Analysis of Tesla Tesla, Inc. is an American company that specializes in electric automobiles, energy storage, and solar panel manufacturing. Founded in 2003, Tesla has recently disrupted many industries, most notably the auto industry. Tesla’s focus on electric power vehicles, lithium-ion battery, and energy storage set itself apart from their competitors; â€Å"Tesla has expanded its focus from simply building the best electric car to paving the way for autonomous vehicles, solar power, and so much more† (Houser, 2017). This demonstration of leadership and shared knowledge expresses their overall effort to â€Å"accelerate the advent of sustainable transport† (Musk, 2013). While it isnt common for a company to hope their competitors copy their products, this is exactly what CEO, Elon Musk, hopes for. While Tesla is a business, it is more interested in the fundamental good of getting the auto industry as a whole to move towards sustainable transport faster; the first step in doin g so would be to get their competitors to follow suit. As defined in the text, a SWOT analysis is â€Å"a technique through which managers create a quick overview of a company’s strategic situation† (Pearce, 2015). Tesla, Inc., like any company, has strengths, weaknesses, threats, and opportunities that are unique to their company specifically. (S)trengths The strengths of a company are focused on proficiency, skill, and the advantages of an organization. Tesla, Inc. stands out against competitors due to their unique position in the market. Tesla has created a market for cars that are both luxurious and long range electric. By doing so, they have set themselves apart from their competitors who either offer luxury gas vehicles or less expensive electric vehicles, but not both. Tesla, Inc. is also reputable for its high rate of innovation, especially in introducing the world’s first fully electric sports car. Apart from its range of vehicles, Tesla also makes solar energy and energy storage systems. All three of their current product lines are highly innovative and equipped with the best, most advanced technologies. Prior to Tesla, consumers often had to choose a car between a car that would fit their luxurious desires or a car that didn’t need to be fueled by high gas prices and would contribute towards a healthy and stabl e environment. In alignment with their innovation, Tesla doesnt use the traditional method of car selling through dealerships; Instead, they sell their own cars through Tesla-branded stores. Through this approach, Tesla is able to go directly to the customer. However, another valid reason for Tesla to not follow the traditional strategy to selling its cars is because Tesla is not the typical car; Unlike gas-run vehicles, Teslas cars use a different business model that does not require services such as tune-ups and oil changes. In addition, Tesla is better off selling themselves rather than through a dealership because of the conflict of interest in being assorted with gas-powered vehicles; this poorly aligns with their image and does not make the dealership approach a good advocate for their all electric brand image. While it is important to recognize a company’s strengths, it is also important to acknowledge their weaknesses. There is no such thing as a company that only has strengths, the reason for that is because no company has unlimited resources. Companies and businesses have a minimal amount of resources and have to use their limited amount to focus and support their strengths. (W)eaknesses Weaknesses are areas that a company can improve in; they are the factors that prevent an organization from reaching its full potential. While most are highly supportive and encouraging of Tesla and their mission, many of their supporters can’t represent and purchase the car themselves due to the high cost of the car. Teslas current models readily available for sale, Model S and Model X, are quite costly with them both having a starting price tag of roughly $80,000. Such a high cost makes them not affordable to be purchased among the middle class, which significantly decreases the size of their potential audience. Tesla fully develops the vehicles as well as their sub-assemblies themselves, which results in a high cost of production per vehicle. With that said, it would be difficult for Tesla to make their cars more affordable whilst making a profit. The Model 3, Tesla’s more affordable model, begins at a cost of $35,000 before incentives which is an extreme price slash in comparison to their other models. While the Model 3 may be well priced for customers, it doesn’t seem to be priced to a point where Tesla will make much profit, if any at all. It seems that Model 3 is a big risk in terms of financial gain because â€Å"in order for Tesla to break even on the vehicle, UBS believes that customers must purchase nearly $6,000 in additional options† (Stumpf, 2017). However, the production of Model 3 may provide the company to seek opportunities they could not before. (O)pportunities Opportunities are external factors that may contribute to the organization while supporting the strengths. Model 3 is Teslas newest release which is a smaller, more affordable version of Model S with less range, power, and fewer features. The $35,000 model is currently available to be reserved. This is a huge opportunity for Tesla to expand the size of their audience market, primarily because one of the main disadvantages previously was that the cost was too high for the middle class to afford. Upon reserving the model, there is a twelve to eighteen month waiting period to receive the car. â€Å"According to an update from Tesla, about 373,000 people want to buy the Model 3† (Shen, 2017). With hundreds of thousands of people waiting for their Model 3, there is more demand than there is supply, which explains the waiting period. According to the Bloomberg Model 3 tracker â€Å"Tesla has manufactured 7,618 Model 3s so far, and is now building approximately 1,052 a week† ( Randall, 2018). This opportunity of making models for the middle class also creates, and is proven in the current evidence, an increase the ongoing demand. A third opportunity that Tesla is taking the lead in is autonomous driving. Autonomous driving is a big opportunity for Tesla to break through that has the potential to completely change everything about the future of transportation. Although it is more in the test phase at the moment, the possibilities are huge and will disrupt and cause many different industries to be altered once it is under effect. (T)hreats Threats include potential issues and risks that may be caused by external factors. A major threat that Tesla, Inc. faces is competition from both luxurious and environmentally friendly car brands; this will be even more problematic when their competitors, who haven’t already, release their own and possibly more advanced electric vehicles. Because the cost of Tesla’s current makes and models are so pricey, they currently face the threat of brands like Ford and Nissan. Ford and Nissan, two brands that also offer electric, environmentally friendly vehicles, do so at a more affordable price of approximately $30,000. Future competition is also likely by companies like Toyota who plans to offer more than ten purely electric vehicle models in its lineup by early 2020. Another possible threat to Tesla is their experimentation with price skimming. Price skimming is a product pricing strategy by which a firm charges the highest initial price that customers will pay. Then, as the demand of the first customers are satisfied, the firm lowers the price to attract another, more price-sensitive segment. This is exactly what Tesla is doing with their Model 3, which shows to have a high demand, but low profit. It is uncertain how they will be financially affected, but current study shows a loss of profit. Conclusion The main message of Tesla, Inc.’s mission is â€Å"to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible† (Musk, 2013). From vehicles, to solar energy, to energy storage systems, all of Teslas products are related to sustainability; To be sustainable is what the company was built around in order to reach their end goals. The conducted SWOT analysis for Tesla, Inc. provides the opportunity to better understand the environment in which they operate; it ultimately highlights important factors which affect both its internal and external environment. In the future, it is expected that there will be major advancements made in the fields that Tesla, Inc. are involved in. Such progress will change the world for the better, but to do that requires every individual within the world to willingly adapt. References Houser, K. (2017, February 26). 7 Ways Tesla Is Changing Everything. Retrieved February 17, 2018, from https://futurism.com/ready-for-edit-7-ways-tesla-is-changing-everything/ Musk, E. (2013, November 19). The Mission of Tesla. Retrieved February 17, 2018, from https://www.tesla.com/blog/mission-tesla Pearce, J. A., & Robinson, R. B. (2015).  Strategic management: planning for domestic & global competition. New York: McGraw-Hill. Randall, T., & Halford, D. (2018, February 14). Tesla Model 3 production tracker. Retrieved February 19, 2018, from https://www.bloomberg.com/graphics/2018-tesla-tracker/ Retrieved February 16, 2018, from https://www.tesla.com/about 7 Reasons Why Tesla Insists on Selling its Own Cars. (2016, January 19). Retrieved February 19, 2018, from http://fortune.com/2016/01/19/why-tesla-sells-directly/ Shen, L. (2017, July 3). Everything You Need to Know About Teslas Cheapest Car Ever. Retrieved February 19, 2018, from http://fortune.com/2017/07/03/tesla-model-3-electric-car/ Stumpf, R. (2017, May 21). Researchers Estimate Break-Even On Tesla Model 3 at $41,000. Retrieved February 19, 2018, from http://www.thedrive.com/new-cars/10479/researchers-estimate-break-even-on-tesla-model-3-at-41000

Language Essay :: essays research papers

Introduction To awaken from the dream means recognizing the illusory nature of this constricted self concept and perception of the body and mind, not as a means as of gasping at the ephemeral pleasures of the world or as a prison enclosing the self, but as an instrument for learning and communicating in various languages. Before the Move Two months before moving to New York, my friend William, thought he would be kind enough to warn me about the vast culture of the, â€Å"Big Apple.† William begins by telling me that I would not be able to survive the cultural diversity and I would not be able to get a good paying job or housing because of my ethnicity. Well, was he very wrong. Since I commuted to and from New York three times, a week I decided to put in a transfer from the company I was employed with to work in their satellite office in New York. When speaking with Cindy, one of the customer service representatives already living and working in New York, I mentioned to her that I was relocating to the New York office but did not have a place to live. Immediately, Cindy who I did not meet at the time offered me full living quarters with all the amenities for a charge of $445.00 a month. Gleefully, I accepted without even looking at the place. Moving day I had two oversized suitcases and my brother at my side, who kept telling me to, â€Å"You can make it.† Because I was somewhat familiar with my surroundings, it was no problem for me to jump on the â€Å"E† train from Manhattan to Queens, New York. It was not until my brother Jerry and I got to Jamaica Queens that William’s words replayed in my mind. â€Å"You will not be able to survive the cultural diversity.† There were so many people from different cultural background gathered in one place ranging from: Jamaican, Guyanese, Trinidadians, Indians, Hispanics, Caucasians, Blacks and Mexicans. They were shopping, walking, talking, waiting for the bus and catching the dollar vans, going to their different destinations. After I stood there for a moment (relieving myself of the shock), while almost getting knocked down, I called Cindy on my cell phone to let her know I had arrived at the arranged pick-up spot. Prior to that day, when speaking with Cindy, I never knew she masked her Trinidadian accent.

Xbox

Get Free Xbox Live Membership Codes This method requires a glitched code I personally bought, the code doesn’t work when you try to redeem it, however to the employee’s at Xbox is shown on their screen as Active and working but does not tell them what the code is actually for (1 month, 3 month, 12 month, 4k msp etc. ) I know what you’re thinking already, bullshit? No, try it yourself below. Note: They could ask for the code anytime, so be ready. Make sure you’re signed in on a NEW silver account every single time you do this or it will not work.Also, on the Silver account fill out billing info with a fake address name, ect. Also, edit your bio and motto and everything else such as your gamerpicture so it looks like a real account. *Don’t just rush into this method without following the directions stated above or it will not work! * K8F3V-78HXG-YRRJ4-TW8XQ-RR7M3 1. Go to Xbox. com and get on Contact Us -> Support 2. From the drop down menu, choose Xb ox Live -> Prepaid Codes 3. 3.In the description type â€Å"Help with prepaid codes, very confusing† Or something along those lines. *Change what you write here everytime! * 4. When they welcome you, just go with what they say, act normal. Tell the Agent a scenario, say you got your code for you birthday from your mother. You got the code, wrote it down on a piece of paper and planned to use it when you needed it. Then, say that you tried to use it and it gave you an error code on the xbox. (Be creative with this story, make it convincing! ) 5.Tell them you can’t take the card back because you trashed the card after you wrote it down on a notepad on your computer for covinence. 6. If they ask you to troubleshoot the issues just don’t reply for a while, then tell them it didn’t work, or if they ask what the code was tell them it was for whatever you’re wishing to obtain. 7. If they ask what the error was when redeeming, the error on xbox. com is â⠂¬Å"This code is not valid† and the error on the console is â€Å"This code isn’t valid. Please enter a valid code. † 8.They will probably go on for a while asking you different questions , just answer the questions and feed them the lies you think they want to hear and you’ll be fine. 9. Eventually they should either : Offer you a 1 month code as they can’t give you anything else because you don’t have the original card, escalate the request for you and you will receive your desired code via email in a few days OR they will tell you they can’t do anything (If they say this to you, you have failed. You should just end the conversation then X it off and try again in an hour or so)

Alternative Culture and Postmodernism

Alternative Culture and Postmodernism Music in the past twenty years was characterized by, among other concepts, the two concepts of alternative cultures and postmodernism. The context below will explain how the lyrics, instrumentation or sound, subjects or themes of five major cultures of music support or relate to these two concepts. Advertising We will write a custom report sample on Alternative Culture and Postmodernism specifically for you for only $16.05 $11/page Learn More This article will also provide examples of artists, the varying years they recorded their album in various cultures of music. The context below shall also reveal my thoughts of how the five different cultures of music portray and display our current generation in relation to the concepts above. Several types of music On examination of the concept of alternative cultures in music, it can be observed that this concept varies with different kinds of music culture. The common cultures of music known today are the hip hop, b lues, jazz, rock-punk, and modern crank cultures. The instrumentation used in the hip-hop culture is diverse. Around two decades ago, the culture of hip hop was referred to as commercial hip-hop within the dance industry. Today, there are the meaning of hip-hop is varied as numerous artists have defined the culture differently. One popular definition is that included in the 1999 album of the high and mighty hip hop group titled Home field advantage. The lyrics of one of the songs in the album stated that â€Å"Modern hip hop has grown from the dancing and shaking moves to just plain rapping.† This, according to Brod (159), describes the evolution of hip-hop in the recent years. Meanwhile, the culture of blues is usually associated with characteristics such as specific lyrics, bass lines and instruments which derive sounds that affect individuals differently. For instance, some people are used to listening to blues when they wake up in the morning while others love to listen to blues just before they sleep. The culture of blues was traditionally known as rock and roll. The new modern genre of blues that goes by the title of blues rock is a culture based on love songs and relationships. In the modern world, it is also associated with human emotions examples being melancholy or sadness.Advertising Looking for report on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More The culture of jazz, entails making music by the use of instruments, mostly drum sets and trumpets. These instruments used are meant to echo sounds of clarity, warmth, unbelievable sense of swing and therefore create a harmonious atmosphere. In the history of jazz music, Louis Armstrong was among the most popular individuals related with the genre. On August 4th 1901, Armstrong perfected the improvised acts of performing solo (Storb 103).At first, the solo performances were done in shows during the breaks but later, the solo performances turned into shows of their own. In exploring the concept of modernism in the evolution of jazz, there are several types of jazz music that arise and these are the Big Band, Bebop, Ragtime, and Early fork jazz. In the current day, there exists a new type of jazz known as Free Jazz which entails the players being allowed to produce squeaking and sniveling sounds with their instruments, of cause depending with the audience. The culture of rock music, especially the punk rock, is often associated with fast, hard-edged music with stripped down instrumentation that create excessive sounds of metallic rhythms. Punk rock music had various phases in the 1980s such as the proto-punk type of music that was composed of short songs that were often political and very aggressive in nature. As years went by, in the late 1990s and early 2000s, musicians who were inspired by punk rock designed a new kind of rock known as pop punk rock which included distinctive styles of clothing and jewellery adornment. The crank culture is the most recently adopted culture in music. The crank form of music originated from fusion of the hip hop and electric genres. Crank music originated from Memphis, Tennessee and had become very popular in the 1990s within the US. By 2004, the genre had attained mainstream success. The music is characterized by the use of drum-machine rhythm, vocals characterized by shouting and heavy bass line that rhyme together in a call-answer manner. My perception about music culture My perception of some of the positive results associated with music cultures includes the creation of employment to many individuals and the entertainment associated with music while the negative effects include the music culture’s negative contribution to the erosion of societal moral standards. Advertising We will write a custom report sample on Alternative Culture and Postmodernism specifically for you for only $16.05 $11/page Learn More T hese evolving cultures portray our current generation as morally decayed, not principled and also a generation that is gradually abandoning the historical heritages that was one associated with music. Conclusion There are several cultures associated with different types of music, each having a few characteristics that differentiate it from the rest. This article has explored five different types of music cultures and described a few of the characteristics associated with each. The article also includes my views about the positive and negative effects of the music culture. From this article, it is apparent that the music cultures have evolved a lot since inception and will continue to evolve as time passes by. Brod, Doug. SPIN: Greatest Hits: 25 Years of Heretics, Heroes, and the New Rock n Roll. Hoboken, NJ: John Wiley and Sons press, 2010. (Print). Storb, Ilse. Jazz meets the world the world meets Jazz. Berlin: LIT Verlag Munster press, 2000 (Print).

Reflective story Essays

Reflective story Essays Reflective story Essay Reflective story Essay Essay Topic: Reflective Phonics Based Reading Decoding I began working with my student relatively late in the program due to scheduling conflicts after many negotiations and time working with student we are able to come up with a schedule that works for us. When we first began the program I noticed that she seemed to grasp the concepts rather quickly and almost became bored with the program from start. My student is a young girl who happens to be my younger sister and she is able to read. While her reading level is not low it is not real high either side. I figured this program would be perfect for her and allow her the chance to really learn some additional class time skills that you may not learning traditional classrooms as she is homeschooled. Her mother agreed to allow me to use the training class for her and teach her to read within the short amount of time that I have in this class. She began following along very well and was able to make quick progress within a few minutes and she even some games and the singing fun. It is y personal opinion that this program will teaching the phonics and skills needed to read words it would also be beneficial to anyone whose native language is not English. I could also see a ssimilar program being developed for teaching foreign languages such as Japanese. Each of the steps of the program are simple and easy to learn and be done in a few short minutes if you wanted to stretch out how long you worked with student. Because I could only do it for two hours a week I did have to modify the version of the program to a certain extent in order to hasten the esults. The mother was very impressed with how quickly her daughter was learning to read simple books and quickly advancing into a larger more complicated reading comprehension and short amount of time. In addition, her handwriting was improving as was her ability to learn other programs that her mother was teaching her when she was not with me. She was able to learn how to build on those small words I had taught her and even write new words by the end of the first week she was able to read a few pages in a book that I had on hand. Her current reading bility before the program was a rather low in comparison to her ability to read the textbook material and reading books that I had. I did notice, however, that she seemed to become bored with the repetitiveness of having to rrepeatedly say the sounds of each letter. The game she did have fun playing and she seemed to understand concepts that were being taught. The fundamentals were easy for her to understand as well. However she did seem to have fun during our training sessions eacn 0T tne games would orlng new oys to ner as sne was aDle to learn more omplicated words. With this program I still would say learning how to read whether it be for English purposes or Just parent wanting to teach their child how to read before they enter school or as a homeschool program this is a fantastic program to have. I look forward to teaching more to the student and even learning a little bit from her to because I think that I may learn a few things from her. References Eller, J. (2000). Fundamentals: A research-based, phonics tutorial learn to read program. Chandler Heights, AZ: Action Reading.

ISA Server Research Paper Example | Topics and Well Written Essays - 2500 words

ISA Server - Research Paper Example However, the first edition has many restrictions and it was designed to be compatible with only a few of the Internet protocols. Furthermore, the second version was useful and it has expected function and one of its great functions, is to use Windows NT account databases. Finally, they came up with ISA Server, which has many tools and functions. ISA Server supports so many functions that its editions before. In addition, ISA Server components a lot of options and one of most important options is that Firewall. Moreover, it can support any version of Windows Server from Windows 2000 and they are used to offer certain security functions either at individual level or group level. Other than that, the Policy-based administration, Virtual Private network support, Proxy Server, Web Cache, and Dynamic IP filtering are other functions or tools that ISA Server provides. Finally, this paper is continuing talking about its functions and what hardware and software are required to use it also method of installed it and configured it (Shinder, Shinder, & Grasdal). The Internet Security and Acceleration Server (ISA Server) is a specialized server that offers a network layer firewalls for organizations and Web Cache solutions for windows. It is also helpful in providing secured and reliable internet connectivity. ISA server is multi featured product that can help any organization in a variety of ways and helps in providing a unique system of securing the internet connectivity with incorporated firewall, VPN server, and gateway along with a Web proxy. ISA server can be configured to provide all of the above facilities or can be set up for any one of the sub set requirement. This feature has an edge for the ISA server with other servers that the installation of the program is without any disruption or interference in the activities of work at the same time

Should government provide free public education to children of illegal Research Paper

Should government provide free public education to children of illegal immigrants - Research Paper Example The right can only be contested from the standpoint of reason. Based on this, lawmakers can make laws or amend the constitution 3. It is difficult to sustain, the expenses that will be required to implement the law is likely huge and American social order can be threatened IV. Conclusion The rights of children of illegal immigrants to free education accorded to citizens of the United States must be rescinded because it threatens order in American society Should children of illegal immigrants be given rights to free education? I. Introduction Offer (2012, p. 187) revealed that â€Å"undocumented children still face numerous obstacles when attempting to access public school education.† New questions have been raised on the â€Å"right of children on non-immigrant visas to enroll in school† (Ofer, 2012, pp. 187-188). Addressing the questions is important because around 12 million unauthorized immigrants live in the United States and the past 10 years has recorded an averag e of about 500,000 illegal entrants to the United States each year (Hanson, 2009). The problem of illegal immigrants appear difficult to solve as illegal immigration continues even large volume of resources have been poured in â€Å"securing US borders, ports, and airports; and since 2006, a growing rate of policies have targeted unauthorized immigrants within the country and their employers† (Hanson, 2009, p. 1). ... 11). This is specially the case when the expense is taken â€Å"relative to the potential gains from eliminating illegal entry† (Hanson, 2009, p. 11). Earlier, Hanson (2007, p. 5) also pointed out that there is even â€Å"little evidence that legal immigration is economically preferable to illegal immigration.† A related question is: should illegal immigrants be given right to free education in the same manner accorded to US citizens? II. Arguments supporting the rights of children of illegal immigrants to free education According to Ofer (2012, p. 187), â€Å"thirty years ago, the Supreme Court ruled in Plyler v. Doe that undocumented children have the same rights to access a public school education as a children who are United States citizens or immigrant lawfully admitted to the United States.† According to Ofer (2012, p. 188), â€Å"in 1982, the Supreme Court ruled in Plyler v. Doe that states must not deny the equal protection of the laws to a subclass of c hildren based solely on their immigration status, and that undocumented children have the same right as children who are U.S. citizens or immigrant children lawfully admitted to the United States.† According to Ofer (2012), based on the Supreme Court decision, the right of undocumented children to access free education in the same manner granted to citizens is guaranteed under the Equal Protection Clause of the Fourteenth Amendment to the United States Constitution. According to Ofer (2012, p. 191), â€Å"the Equal Protection Clause provides that no state shall deny to any person within its jurisdiction the equal protection of the laws.† Most importantly, Offer (2012, p. 192) pointed out that â€Å"the Fourteenth Amendment to the Constitution is not confined to the protection of citizens† as the