For My Research Paper, I Desired To Learn More About Juvenile

For my research paper, I desired to learn more about juvenile delinquency in Frederick County by researching and finding what crimes are most common and what sentences or court dispositions are common for juveniles found guilty of crimes. I know that court dispositions frequently result in probation and that Frederick County does not have a Juvenile Detention center, therefore I was most interested in how probation was implemented in Frederick County and other counties in Maryland and what other probation programs Maryland currently implements or implemented in the past. I was also interested in the profession of a juvenile probation officer in Maryland such as the job requirements, daily responsibilities, etc. The last information I†¦show more content†¦Probation is the nonpunitive, legal disposition of offenders that emphasizes community treatment. During probation, the offender is closely supervised by a probation officer and must adhere to strict guidelines; if any guide lines are violated the offender can be incarcerated. Within the juvenile court system in Maryland and across the country, probation is the most frequently used disposition. Through conducting an email interview with Bill Keefer, Case Management Program Supervisor for the Department of Juvenile Services Office in Frederick County, and through further research, I have been able to learn more about juvenile crime rates in Frederick County and common court dispositions following those crime. I was also able to learn more about the profession of a juvenile probation officer and about how probation is being implemented for juveniles in Frederick County and other counties throughout Maryland. I have also found other â€Å"non-traditional† juvenile probation initiatives that are currently being implemented or have been implemented in the past in Maryland. 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Analysis Of Kurtz s Heart Of Darkness - 1996 Words

Kurtz Embodies European powers Postcolonialism is a theory that is similar to cultural studies, but assumes a unique perspective on literature and politics that needs to be discussed and analyzed separately. Postcolonialism criticisms look at issues of power, economics, politics, religion, and culture, and how these elements relate to the colonial hegemony in a text. This form of criticism can be applied to many works of literature; specifically those whose settings are in Africa, the Middle East, and the Indian Subcontinent. In these literary works there are characters who struggle with their identities and their roles in the colonization of the country or territory. Many European countries that have colonized other countries claiming that it was to educate and civilize the â€Å"savage† natives do so in unimaginable ways. In Heart of Darkness, by Joseph conrad, Kurtz’s insatiable hunger for ivory represents the European Colonization as being brutal and inhumane. 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Homophobia Is The Leading Cause Of Suicide And Depression...

In my paper I will be discussing homophobia in schools and how it affects students and even teachers. Homophobia in schools is the leading cause of suicide and depression among teenagers and young adults. I believe that this is a crucial situation and needs to be addressed both at home and in school. School officials must be permitted and comfortable with addressing issues of homosexuality and homophobia that students may have. This is crucial in not only enabling a LGBT teenager to get an education that is in a non-hostile environment, but also in enabling the student to become a strong confident adult. Homophobia Description Homophobia is defined as negative attitudes and feelings that people feel towards individuals who are gay, lesbian, bisexual and transgendered. These negative thoughts and feelings often lead to acts of bullying, harassment, victimization and even violence. Acts of homophobia are an everyday occurrence in American schools. Sometimes acts of homophobia are very overt such as bullying or committing violence against a person you know or perceive to be a homosexual, but more often acts of homophobia are more subvert, comments, looks and body language that is exhibited around people believed to be homosexual. There are also times when homophobia maybe unintentional, such as assuming that all couples at a dance are going to be heterosexual and consciously or unconsciously allowing there to be a double standard on how same sex and heteroShow MoreRelatedHomophobia Is Singling Or Being Prejudice Against Homosexual People1679 Words   |  7 PagesHomophobia is disliking or being prejudice against homosexual people. Homophobia is basically centered around one main idea, or rather one main fear. Yes, as you might see homophobia has the suffix -phobia. Phobia means to have an extreme, irrational fear of something. What better way to describe homoph obia from the get go but let’s move on. Homophobia is centered around one sort of fear, which might be surprising. That fear is the fear of not understanding. Not understand why someone would likeRead MoreThe Issue Of Adolescent Homosexuality2435 Words   |  10 PagesIn today’s society, it is very difficult for some teenagers to be who they truly are because of the risk of being ostracized and isolated by their peers. There are certain pressures and prejudices imposed by a predominately heterosexual society on homosexuals, and especially on homosexual teens, that can cause teenagers to suppress their preferences. These stereotypes can influence if a teen is willing to openly reveal their sexual identity and because society has become so absent- minded to theRead MoreTeen Suicide Research Essay3330 Words   |  14 PagesTeenage suicide is a major issue in today’s society; suicide is the intentional taking of one’s own life and is a momentous issue that should be addressed as quickly as possible. Teen suicide has been the topic of numerous news headlines; yet, it still continues to have a detrimental effect on today’s youth. In the United States, suicide is currently the eighth leading cause of death for Americans, and for young adults between the ages of 15 and 24, suicide is the third leading cause of death. ThisRead MoreCounseling : The Youth Lgbtq1950 Words   |  8 Pagesteenage years however; when homosexuality is in the equation this can make issues more complex. Adolescent who do not fit the â€Å"norm† because they are questioning their sexuality; they often experience discrimination, substance abuse, higher rates of suicide and victimization. As a result this group is considered to be a high risk population. When communities lack Gay- Straight Alliances also known as GSA adolescents are often shunned and are forced to hide their sexual orientation in social isolationRead MoreThesis on Hiv5798 Words   |  24 PagesTHE LEVEL OF AWARENESS AND PRACTICE IN THE PREVENTION OF HIV/AIDS AMONG MALE ADOLESCENTS AND YOUNG ADULTS IN SELECTED AREAS IN CAVITE An Undergraduate Thesis Presented to The Faculty of the College of Nursing University of Perpetual Help System DALTA Molino, Bacoor Cavite In Partial Fulfillment Of the Requirements for the Degree Bachelor of Science in Nursing CHARMAINE ROSE P. CABIGUNDA DIVINE GRACE M. HIFARVA ARIEL F. DELA PENA SHIELD LYN B. MALANO FRANCIS T. MONTEHERMOSO APPROVAL SHEET

Farewell to arms Bravery Essay Example For Students

Farewell to arms Bravery Essay Bravery is the quality of a person who displays courage and fearlessness in the face of danger. Such qualities show splendor and magnificence in a person. Fear and terror sometimes hinder the determination someone can show. Overcoming this fear is what portrays bravery. In Ernest Hemingways A Farewell to Arms, Frederick Henry shows bravery by freely joining the Italian army, risking his life for some ambulance drivers and swimming to freedom, being shot at the whole way. Frederick Henry grew up in America and in his early twenties, he decided to go to Europe and fight in the Italian army. Henrys decision in the first place, showed courage and bravery. Fighting for another country over making a living in your own goes above and beyond what is remotely asked for. Even in my wildest dreams, I would probably not even think about fighting for my own country, let alone a foreign country. Times were tough, especially when the start of the winter came. With that winter came permanent rain and with the rain came the cholera. But it was checked and in the end and only seven thousand died of it in the army. (4) In the army, people die, and it is not the nicest place. Frederick Henry chose to enter this world and this portrays bravery. In chapter nine, Henry shows his brave character once again. In Paula, Henry was installed in a roadside trench. Some of the men were hungry so Henry volunteered to go and fetch some cold macaroni from the other side of the trench. The major advised him against it and said, You better wait until the shelling is over. Henry replied, They want to eat. (53) As Henry and the others came back to the dugout, shelling began and bombs burst around them. Then the blast furnace door swung open and Henry was badly injured. This incident showed his selfless courage and bravery. He did not have to do it, yet he went and got the food anyway. Henry risked his life for the others, and that is another true sign of bravery. Henry shows courage again in one of the last chapters we read. In the morning after a night of sleeping in a barn, Henry and Piani reunited with a group of soldiers. Suddenly two men from the battle police seize hold of Henry. Piani was led away, questioned, and then shot to death. Henry thought quickly, and sensed an opportunity to escape. He dove into the water and started to swim away. As Henry swam away, he could hear shots behind him. He pressed on and the sound of gunshots faded. Frederick Henry could not have escaped if he did not have courage. It showed a lot of bravery to swim away, knowing that he would be shot at. Frederick Henry was a man who portrayed brave qualities. He joined the Italian army, risked his life for others, and risked his own life for freedom. Bravery is taking that step into the undesired, the unknown. Bravery is putting ones self into danger without hesitation. Overcoming fears and anxieties is what a truly brave and courageous person does all the time. .

Strategic Disaster Health Management-Free-Samples for Students

Question: Examine a topic of Strategic Disaster Health Management and Write a Strategic report on the Issue. Answer: Description Disaster tourism is defined as an act of travelling to the area which is disaster prone, in this act tourist learn about the current situation in the disaster prone area and spends in the local market to upkeep the economy so that way it can ease down the recovery process. This tourism showcase the tragedy happened and reveal the social culture of the society, the experiences they get are much of value for the tourists as they can gain from such tragedies and make aware other people about the disaster. Whereas disaster health management guides or helps in managing the system and the whole range of disaster health. The management of disaster health can be through the continuum of prevention, preparedness, response and recovery, there are various systems and structures to understand the whole scenario of health problems (Ruci?ska Lechowicz, 2014). The main aim behind disaster health management is to develop a plan in order to deal with the natural and man-made disaster. Principal Elements of Disaster Tourism There are different elements of disaster tourism categorized phase wise depending on the happening of the disaster and the phases are namely pre-event, emergency, and transitional which is half way, recovery period (long term) lastly resolution. Now these phases have their elements depending on their nature but principle elements for the same are assessment of risk and disaster contingency plans. In disaster health management the vital phases are prevention and their mitigation, preparation by planning, providing relief and recovery. Here elements of disaster health management are critical in nature as the need to provide immediate health care in the phase of recovery is of high importance. In assessment of risk management, the risk are to be recognized in the first stage and then being evaluated based on the ranks given keeping in mind the priorities of risks. Then there is a series of tasks performed by responding, transferring and terminating the risks, proper planning, reporting and reviewing is done in reference to manage risks and mitigations are being formed. Later monitoring and reviewing of the whole framework is being done (Ritchie Campiranon, 2014). Importance of Disaster tourism in disaster management Disaster health management is one of the main part of disaster management. It has an interactive impact on the aspects of disaster management. Various factors affect health care in disaster management with an intention to provide best tools and treatment to disaster survivors and respondents (Pourhosseini, Ardalan, Mehrolhassani, 2015). Its main aim is to deliver an appropriate and effective healthcare at the disaster prone site or area and spread awareness to improve such worse condition by managing issues at every stage of disaster management cycle. The strategies are being formed to resolve the issues at traumatic prone area and handle emergency filled situations (Wright, 2016). The emergency planning and management in health care management improve worst case scenario and help post recovery process in the meantime. Key issues in Disaster Tourism There are few issues in disaster tourism as every bright side carries a black side too. When tourist visit disaster prone area it has its own risks and danger present in there (Norris, Martinez, Labaka, Madanian, Gonzalez Parry 2015). Behavior Issue It is a known fact, people who are traumatized by the disaster are not in a state where they could understand the concern of the visitors. The survivors and respondents are in a vulnerable state of mind so even if visitors want to support them they unknowingly might hurt visitors by showing poor behavior. On the other part visitors also may by their actions can hurt the sentiments of people in the area where they are recovering form the death of their belongings (Lee Hyun, 2016). Physical danger issue When tourist visit right after an earthquake they might face some physical danger which includes some flammable gases or blazing rubble at the site which is unsafe for the tourist itself. At a flood prone area there is a risk of live wires which may be dragging here and there in waters and the tourist, unaware of the situation may get electrocute by them. At the place of war, there are always risk of getting attacked any time. Even if tourist is visiting such place with an intention of disaster management but these risks presented can create issues in between their goal (Becken Hughey, 2013). Resource issue The disaster area is already out of resource in way of scarce food and water, medical help which visitors may use up as they are there too. But tourist come with an intention to support, somehow they end up using scarce resource. This way travelers who come with a pure motivation to support economy by offering money and skills that they are capable of but the sufferers are of mixed feelings and they think of visitors as useless at the site and doing more harm rather than doing good deeds (Shakeela Becken, (2015). Voyeurism issue The sufferers from disaster who had experienced trauma and doomed by losing their loved ones, their livelihood almost everything. When tourist visit them they unintentionally might hurt their voyeurism in a way or the other, resultant few neighborhood oppose and took stand therefore the tourism has been banned in few places (Tsai, Wu, Wall Linliu, 2016). Significance Disaster tourism constitutes a major part in the sustainable development of the disaster prone places. Though these issues are of main concern in disaster management but they do have their own significance in this instance. As a matter of fact, travelers visit disaster prone places to support people and economy for the faster recovery and during the whole process it affects both ways. The need for recovery demands more visitors in spite of issues it is creating at the area, as the money spend by tourist will pump up the economy and moral support to motivate people at site to recover from their emotional distress (Wright, 2014). Recommendations It is highly required to improve the management of disaster tourism as to reduce the effects of disasters, to reduce the harm in economy, to bring calmness in lives of community. The question arises here is that how can it be done? IT can play a significant role in managing the disaster tourism well enough and prepare mitigation accordingly. Information technology can ease the work by handling models and frameworks of disaster management thereby making strategic plans which are practical enough to follow. It helps in measuring and assessing the strategies to enhance the effectiveness of disaster tourism. IT not only manages complex frameworks but also the resources which are in scarce and available for disaster management. The benefits are being weighed in investing in a particular IT structure and in other measures which can be adopted to improve the management, results shows how investment in technology has proven to be of benefit and contains measures to bring efficiency in management of disaster tourism. The main aim behind adopting information technology is only to enhance the effectiveness of the activities performed in managing disaster tourism and not in focusing on the performance of Information techno logy systems (Wuthisuthimethawee et al., 2015). IT helps in various ways to improve the overall experience of traumatized survivors and travelers who have the intention to gain experiences, spread awareness around. Technology provides a platform of better communication whose coverage is wide and coordinate well in response. With the help of better communication tourist can arrange medical help timely when so ever required and make arrangements accordingly which cannot be done manually and effectively. This step of asking medical help will save time and effort also creates less ruckus at the area where disaster has taken place in this way the issues of behavior, scarce resource, and voyeurism can be dealt with as tourists are no more creating any hindrances in between (Kearns, Conlon, Valenta, Matherly Jeng, 2016). The benefits are countless of investing in information technology as it is a cost effective step if compared to other prospects of managing disaster tourism management. A proper planned method proves to be beneficial in every area whether it is about arranging healthcare or providing other resources with no disturbance while staying in the area of disaster. It contains all dimensions namely social, technical and managerial, a combination of these all three dimensions can be advantageous which can work on multiple areas at a time. Their expertise helps in managing the different range of disasters happened in a region or the other and focus on activities need to be performed depending on the disaster happened. IT also keep a better documentation of disasters happened with an objective of responding to the same if it happens in future at some other place, the activities can be carried soon by the experiences wrote down in documents. Thus, can spread awareness studying the comprehensive data recorded in it and apply the situational knowledge where the disaster took place (Rittichainuwat, 2013). Leadership strategies required to improve disaster tourism management The leadership strategies which are required to improve the management of disaster tourism consists of a systematic and thorough approach of disaster tourism and its management. The strategies help defining roles of leaders and their duties to manage the whole scenario. Sometimes private actions do help in improving management and results in better outcomes (Taylor, 2015). Leaders responsibility are in many ways it can also be said that they are twofold: A leader must ensure that from their past experiences they need to make organizational adjustments which are aligned with the crisis they are handling currently. Leaders need to make informed decisions and preparedness by adopting collective thought process which will benefit the responders. Leaders are required to make efforts in engaging members into an effective communication and practice which will help in improving the management cycle that ultimately guarantee a timely completion of task. Leaders are the core element who are involved in the planning, spreading awareness and timely response to the crisis. In order to do so a leader must starts the whole process well in advance. A directive leadership strategy is the key style of leadership in taking his team towards a specified goal of improving disaster tourism management. It is a kind of strategic leadership style which is required the most in this case. Only a leader can coordinate and integrate the activities which are necessary to build and improve the management in regard to respond, recover and mitigate against the disasters. Mitigation is the key activity which needs to be performed by leader in advance in the beginning and the end after studying the past experiences. Leadership strategies often carries few dimensions such as carrying an ability of networking, urgency, decision making, learning and lastly planning. These dimensions help across all phases of disaster management cycle (Veenema, Rains, Casey-Lockyer, Springer Kowal 2015). Issues can be attended in our community As discussed above the issues arise in managing disaster tourism in relation to improve its bad image and proper management of disaster tourism, Information technology can be implemented to provide timely completion of work and smooth flow in the management. People who are affected by disaster most probably do not like tourists to interrupt in their lives at that point of time when they are in emotional roller coaster, in this case the situation can be handled by not to disturb in their zones and help them out in a certain way that it creates no disturbance in between. Conclusion After studying various aspects of disaster tourism and its elements which are helpful in the management of disaster, the key issues involve in disaster tourism it is concluded that disaster tourism is more of a shared learning rather than an unnecessary congestion. If it is managed in a way explained above in the report then all the myths attached to it can be cleared out and helps in spreading awareness regarding the same. References Becken, S., Hughey, K. F. (2013). Linking tourism into emergency management structures to enhance disaster risk reduction. Tourism Management, 36, 77-85. Kearns, R. D., Conlon, K. M., Valenta, A. L., Matherly, A. F., Jeng, J. C. (2016). Fostering Disaster Preparedness through the Grass Roots Efforts of an American Burn Association Special Interest Group. Journal of Burn Care Research, 37(4), e394. Lee, K. H., Hyun, S. S. (2016). The effects of perceived destination ability and destination brand love on tourists loyalty to post-disaster tourism destinations: The case of Korean tourists to Japan. Journal of Travel Tourism Marketing, 33(5), 613-627. Norris, A. C., Martinez, S., Labaka, L., Madanian, S., Gonzalez, J. J., Parry, D. (2015). Disaster E-Health: A New Paradigm for Collaborative Healthcare in Disasters. In ISCRAM. Pourhosseini, S. S., Ardalan, A., Mehrolhassani, M. H. (2015). Key aspects of providing healthcare services in disaster response stage. Iranian journal of public health, 44(1), 111. Ritchie, B. W., Campiranon, K. (Eds.). (2014). Tourism Crisis and Disaster Management in the Asia-Pacific (Vol. 1). CABI. Rittichainuwat, B. N. (2013). Tourists' and tourism suppliers' perceptions toward crisis management on tsunami. Tourism Management, 34, 112-121. Ruci?ska, D., Lechowicz, M. (2014). Natural hazard and disaster tourism. Miscellanea Geographica-Regional Studies on Development, 18(1), 17-25. Shakeela, A., Becken, S. (2015). Understanding tourism leaders perceptions of risks from climate change: an assessment of policy-making processes in the Maldives using the social amplification of risk framework (SARF). Journal of Sustainable Tourism, 23(1), 65-84. Taylor, F. (2015). Post disaster tourism development of Phi Phi Island: the influence of sustainability and political economy. Tsai, C. H., Wu, T. C., Wall, G., Linliu, S. C. (2016). Perceptions of tourism impacts and community resilience to natural disasters. Tourism Geographies, 18(2), 152-173. Veenema, T. G., Rains, A. B., Casey-Lockyer, M., Springer, J., Kowal, M. (2015). Quality of healthcare services provided in disaster shelters: An integrative literature review. International emergency nursing, 23(3), 225-231. Wright, D. (2014). Residents perceptions of dark tourism development: the case of Laquila, Italy (Doctoral dissertation, University of Central Lancashire). Wuthisuthimethawee, P., Lindquist, S. J., Sandler, N., Clavisi, O., Korin, S., Watters, D., Gruen, R. L. (2015). Wound management in disaster settings. World journal of surgery, 39(4), 842-853.

Produce a marketing strategy for a new or existing product Essay Example

Produce a marketing strategy for a new or existing product Essay In this unit I will need to produce a marketing strategy for a new or existing product. The company that I have chosen is boots. My strategy will need to include evidence and information about: * how the strategy is based on the principles of marketing * How I have used sources of primary and secondary marketing information * How I have analysed the impact of the external environment on your marketing decisions We will write a custom essay sample on Produce a marketing strategy for a new or existing product specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Produce a marketing strategy for a new or existing product specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Produce a marketing strategy for a new or existing product specifically for you FOR ONLY $16.38 $13.9/page Hire Writer * How I analysed the marketing context and decided on an appropriate strategy * How I have developed a coherent mix of strategies to meet consumer needs. I will also need to produce an oral presentation. First I will define what are marketing and its principles. Marketing is a way of advertising something. It is a way of thinking. Market The set of actual of potential users/customers. Market area A geographical area containing the customers/users of a particular firm/library for specific goods or services. Market demand The total volume of a product or service bought/used by specific groups of customers/users in a specified market area during a specified period. Market development Expanding the by present users. Market positioning total market served by 1) entering new segments, 2) converting nonusers, 3) increasing use Positioning refers to the users perceptions of the place a product or brand occupies in a market segment. Or how the company/librarys offering is differentiated from the competitions. Market profile A breakdown of a facilitys market area according to income, demography, and life style Market research The systematic gathering, recording and analysing of data with respect to a particular market, where market refers to a specific user group in a specific geographic area. Market segmentation The process of subdividing a market into distinct subsets of users that behave in the same way or have similar needs. Segments for the library could be demographic (Asian); geographic (branch-level); psychographics (leisure-oriented); customer size (largest user group area); benefits (have children in the home learning to read.) Market share A proportion of the total sales/use in a market obtained by a given facility or chain. Marketing The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing channel A set of institutions necessary to transfer the title to goods and to move goods from the point of consumption. (Vendors, publishers, library facilities.) Marketing mix The mix of controllable variables that the firm/library uses to reach desired use/sales level in target market, including price, product, place and promotion- 4 Ps. Marketing opportunity An attractive arena of relevant marketing action in which a particular organization is likely to enjoy a superior and competitive advantage. Marketing plan a document composed of an analysis of the current marketing situation, opportunities and threats, analysis, marketing objectives, marketing strategy, action programs, and projected income statement Marketing is the management process that is responsible for identifying products that would be likely to make a profit when sold and then selling these products to customers. Marketing finds out what consumers want and then attempts to meet those needs, at a profit. It a can also be defined as getting the right product to the right place at the right time. It is not the same as selling- that is making people buy what youve got. Marketing is making people want what youve got. The aim of marketing is to make selling superfluous. The aim is to know and understand the customer so well that the product or service sells itself. When marketing a product you need to consider the 4 ps. Getting the mix right is essential to successfully market your product. The four Ps are: * Product- can be a good or service. In competitive markets, businesses have to be customer driven. They may use types of product differentiation (e.g. package design and/or a brand name) in an attempt to convince potential customers that their good or service is different from competitors products. The four types of products are: 1. Star High share of market in the growth stage of the product life cycle. -Requires significant injections of capital to finance the rapid growth. -May have negative cash flows but seen as having potential for high sales, and profit. 2. Cash Cow -High markets share, bringing in high sales revenue, cash flows and (usually) profit. -No market growth likely. -Product may have a personality/image in the market. -The large amounts of cash bought in can be used to subsidise stars. 3. Problem Child -Low share of a market with high potential for growth. -Relatively large injections of finance needed (as with stars). -Uncertainty about future sales revenue, cash flow and profit. -Decision needed on whether or not to halt production, or (if possible) to sell a brand. 4. Dog -Not going anywhere- no growth potential. -Any profit has to be reinvested just to maintain market share. -Identify and remove from the product portfolio. * Price- setting the right price for a product is a crucial aspect of marketing. There are short-and long-term objectives to be considered when pricing goods or services e.g. survival may become the priority in a recession, and imply low prices to maintain some sales and cash flow. Economic theory assumes that a price will be determined by market forces reaching equilibrium. The economic environment. A business may simply have to try and match the market price/going-rate for its products, or may have some control over its prices. * Place- Making goods available to users/consumers involves two main decisions: 1. Method of Transport-Depends on the type of goods. There will be several factors, e.g. most rail journeys also involving road transport, and whether a business should have its own fleet of road vehicles. 2. Channel Of Distribution-The procedure, or channel management required getting a product to the customers. The traditional channel includes using the wholesaler, but there are other possible channels. * Promotion-The overall objective of promotion is ensuring the survival and the growth of a business through an increase in long-term demand for its product(s). Selling will be the outcome of successful promotion. Market research is the collecting of data, the aim of which is to understand better what is happening in the marketing place, as the marketing department of a firm needs to know about consumers views and economic trends. Primary data is data you have gathered yourself, whereas secondary data is somebody elses data you use. Market research involves doing market research on customers, analysing their needs, and then making strategic decisions about product design, pricing, promotion and distribution. The purpose of market research is to provide information on particular market to those managers responsible for the firms marketing strategy, about what people want-a particular group of potential customers will need to be targeted. Data can be: * Primary- i.e. collected for a specific purpose. It will involve either a census (of every person in an area) or sampling (of a subset of the population). or * Secondary-i.e. Used for another purpose besides the original one. It could be internal data (from within the organisation, e.g. employee details or costings), or external data (e.g. from a government department, a newspaper, the TUC or the CBI). And. * Quantitative- i.e. in the form of numbers, e.g. showing the market share of different businesses, or the number of adults who will have seen a particular advertisement on television. Or * Qualitative- i.e. without, e.g. giving the motives for customers buying, or not buying, a particular product. In most cases market research will involve choosing a sample to represent the whole target group. The larger the sample, the more accurate the results will be, but costs will also be greater- a full national census costs millions of pounds, e.g. Random sampling is where every member of the target group/population has an equal chance of being chosen to provide responses. Computers might do the random selection. Systematic sampling involves selecting, for example, every 10th item or person from a list of the target group. Stratified sampling identifies distinguishable subgroups in the total group, then a certain number of members of each subgroup are chosen (at random). Cluster sampling involves selecting a geographical area, and then all the members of that local group/population are sampled, e.g. a sample of small retailers in a particular town. Field or primary research is when new data is obtained for a specific purpose, this can be provided by the marketing department of a firm. Data is usually gathered by surveys, (face-to-face, telephone, or by post). An advantage of field research is that the firm can have control over the whole process, and it can be more effective, but it does take longer and will cost the firm more. Desk or secondary research is the use of existing, already collected data. This could be anything from department of trade and industry reports to a companys sale statistics. Also company reports, government statistics, and surveys published by research organisations can be used as secondary sources of information. Desk research is quicker and cheaper than field research, but findings are not necessarily accurate or always relevant to your product. Marketing principles, there are many priorities within an organisation, but if it is truly marketing oriented, many of the following principles will be high on its agenda. Market research must establish whether current products or services satisfy customers expectations. Anticipating the future and forecasting tomorrows customer needs and expectations is the task of marketing research. This is very vital. Generating income or profit clearly states that the need of the organisation is either to be profitable or to generate as much income as possible e.g. likes a charity. Satisfactory growth can be achieved by entering new markets or creating a new product or both. Having a clear plan is essential for an organisation. The whole emphasis of the planning process is for the organisation to think customer and think marketing. The PEST analysis examines changes in a market place caused by political, economic, technological factors. Any organisation unaware of what is going on in the business world will risk being outmanoeuvred. Changes in the law will add to uncertainties. Statue law like the consumer protection law, and the voluntary agreements like the moni toring of advertising standards authority. Clearly understanding who the competition is and what benefits they are offering are essential for an organisation. Principles can be arranged into three categories: * Needs of the customer * Needs of the organisation * Influence of the market Businesses use the abbreviation SMART to shape their objectives. SMART stands for Specific, Measurable, Achievable, Realistic Time constrained. There are many types of business objectives in the private sector, depending on the business situation and their general direction in the market, they are as follows: 1) Survival When a business is in its early stages then it will want to survive, it will shape its objectives to make trading easier and maximise profits. Another threat to a business survival is corporate takeover; to prevent this a business would have to reshape their objectives. 2) Profit Maximisation This is exactly as it sounds, for many reasons a business will need to maximise profits and to do this suitable objectives will have to be drawn up. Some business may choose to go for long-term profit maximisation to ensure that they make lots of money and can therefore expand. 3) Satisfying This is an objective that maximises profit to the owners; it might not give the maximum profit that is possible to achieve. 4) Growth These objectives increase the growth of the business so that the workers, managers and directors can benefit. 5) Promotion of image Relationships with customers and employees is key in a modern business and so a company is ever vigilant of how it appears to these people. For a company o is better that the competition it is important that they have the correct image and a better one than the competition. Objectives can be shaped to develop good relations and treat employees well. Boots is a public limited company; they are included in the FTSE 100 stock exchange. Boots main business activity is retailing also they provide many other services such as: à ¯Ã‚ ¿Ã‚ ½ Boots Opticians à ¯Ã‚ ¿Ã‚ ½ Boots Dental care à ¯Ã‚ ¿Ã‚ ½ Boots Foot care à ¯Ã‚ ¿Ã‚ ½ Health Beauty Services à ¯Ã‚ ¿Ã‚ ½ Boots Hearing care à ¯Ã‚ ¿Ã‚ ½ Insurance Services ADVANTAGES AND DISADVANTAGES OF LIMITED LIABILITY COMPANIES 1. Liability is, in the vast majority of cases, strictly limited to the investments made by the shareholders. 2. Company Officers are not personally liable for their actions unless, in most instances, there is a clear and serious breach of their fiduciary duty. 3. Ironically, despite the limited liability, such entities often benefit from greater prestige than their sole proprietorship or partnership counterparts. The reason is probably because such an enterprise normally requires more planning and thus is deemed more credible. 4. They often benefit from significant tax advantages. In fact, many countries around the world give exclusive tax incentives to this type of entity. 5. The rights of shareholders are normally clearly defined and protected. 6. Corporate taxes only become payable after the end of the financial year. This means that money that would otherwise be taxed on a monthly or quarterly basis is available to earn further money before the final payment of tax. DISADVANTAGES 1. In larger companies shareholders often lose direct control over their investment. 2. Limited liability companies generally require the appointment of accountants, auditors and professional company secretaries. This means that such a structure is often more expensive to maintain than simple sole proprietorships or partnerships. 3. Certain professional bodies, especially those representing the legal and medical fields, do not allow members to register a limited liability company. In many instances, this denial has resulted in very high indemnity insurance. Aims Objectives The Boots Company intends to become the leader in wellbeing products and services in the UK and overseas. Simplify the business to focus on what we are best at. We should be a market leader, in health care, beauty care, and general fitness. We need to create more wellbeing related brands. Keep building our international health care and retail business. The objectives above mean that, first of all the Boots Company the leader in wellbeing products and services in the UK and overseas this means that they want to be the market leaders from their competitors who are Super drug, and for their retail range, GAP. They want to simplify the business to focus what they are best at, health and beauty; this means that they want to focus more on their beauty products such as No7. Also the want to be a market leader in, health care, beauty care, and general fitness, this is because Boots believes that wellbeing products are starting to focus now on health care and related areas. Also they want to create more wellbeing products because they want to be market leaders in wellbeing, this will not be cheap for them, but they well have to protect profits by relentlessly cutting costs. Also they want to keep building their international health care because the want to be market leaders around the world. The Boots Company have simplified the business organisational structure; during the year they have integrated their business as Boots Retail, with Boots Retail International as its overseas extension. This is saving Boots costs and them more a swift organisation. For example they have moved from three separate property departments to one; from 100 construction suppliers to seven; and from 14 internal IT groups to one. The have accelerated the transformation of their UK presence. They are positioning Boots as the leader in wellbeing services, as well as products. By the year-end of 2001 they had 297 Boots optician stores, 54 Dental care practices, 44 Foot care practices, 47 Hearing care centres, 22 Laser hair removal clinics, ten Health Beauty Services centres offering a wide range of therapies and treatments. This is telling us that Boots is very serious to becoming the leader in wellbeing services and products. Sales à ¯Ã‚ ¿Ã‚ ½M231.0Operating loss (33.1) Boots have stepped-up the pace at Boots Healthcare International. Clearasil, acquired in December 2000 was the driving force behind BHIs 12.5% sales growth last year. They also integrated the brand smoothly, turned its sales from decline to growth, and used it to open the door for local businesses to the huge US over-the-counter markets. South Asia, in Thailand, like for like their sales grew by 2.2%, focusing the offer much more on Boots brands and therefore driving up the margin, generated an even strong like for like gross profit growth. Europe, in Netherlands, sales of No7, grew in line with expectations as gained national distribution. This tells us that in the two continents where Boots is located they are making profits and they are successful, and they are keeping building their International business. This tells us that in the two continents where Boots is located they are making profits and they are successful, and they are keeping building their International business. Boots Retail International Sales à ¯Ã‚ ¿Ã‚ ½M40.3Decrease % (4.3) Loss à ¯Ã‚ ¿Ã‚ ½M (before expectations)(24.Increase %44.5 To develop an appropriate marketing strategy would involve creating a link between the external environment and the internal strengths of Boots. SWOT analysis is the focus upon the strengths, weaknesses, opportunities and threats facing a business internally and externally. To enable a SWOT analysis to be carried out, research into Boots current and future positions need to be completed. This would result in building upon its strengths, minimise its weaknesses, seized its opportunities and cancel out the threats. STRENGTHS à ¯Ã‚ ¿Ã‚ ½ Large established business à ¯Ã‚ ¿Ã‚ ½ Good reputation à ¯Ã‚ ¿Ã‚ ½ Wide portfolio of products à ¯Ã‚ ¿Ã‚ ½ Good advertising (Coronation St) à ¯Ã‚ ¿Ã‚ ½ Large target market OPPORTUNITIES à ¯Ã‚ ¿Ã‚ ½ Sponsorship for sporting events à ¯Ã‚ ¿Ã‚ ½ Diversify into a different market à ¯Ã‚ ¿Ã‚ ½ Expand Nationally à ¯Ã‚ ¿Ã‚ ½ Promote using large marketing strategies THREATS à ¯Ã‚ ¿Ã‚ ½ Cadburys main competitor launching a new product à ¯Ã‚ ¿Ã‚ ½ More companies diversifying into the cosmetics market à ¯Ã‚ ¿Ã‚ ½ A large price war, taking Boots off the market WEAKNESSES à ¯Ã‚ ¿Ã‚ ½ Unmotivated staff in the work place à ¯Ã‚ ¿Ã‚ ½ Too big a demand for a particular product PEST is split into four categories, political, economic, social and technological influences, which are all external factors. A PEST analysis identifies what external factors are going to affect Boots in the coming months and years. POLITICAL business decisions which are influenced by political and legal decisions. à ¯Ã‚ ¿Ã‚ ½ Political decisions can affect Boots for the good and the bad, because if taxes increase, therefore consumers decrease and sales of stock decrease. However if taxes decrease the likelihood is consumers will buy more. à ¯Ã‚ ¿Ã‚ ½ Laws can also change Boots income because if a law was brought out, that you could only work 9.00am 5.00pm. ECONOMIC influenced by domestic economic policies and world economic trends. à ¯Ã‚ ¿Ã‚ ½ The interest rates can affect Boots because if the interest rates were high then Boots would not want to borrow as much money for expansion. Also if consumers had loans they would again have less disposable income to but luxury items. à ¯Ã‚ ¿Ã‚ ½ If the minimum wage was brought down, this would mean more money for Boots but would also result in low sales from the consumers. à ¯Ã‚ ¿Ã‚ ½ The government can also raise taxes, which would bring a stand still to the sales of cosmetics. SOCIAL -close analysis of society à ¯Ã‚ ¿Ã‚ ½ If Boots do not control their pollution levels or have big buildings destroying the landscape with noise and traffic congestion, then the local residents would complain to their local council resulting to possible incentives for bringing in jobs for the community being stopped. à ¯Ã‚ ¿Ã‚ ½ On the other hand local residents with small businesses near to Boots would benefit due to the money being brought in by tourists. TECHNOLOGICAL developments in manufacturing and business processes. à ¯Ã‚ ¿Ã‚ ½ Cost of machinery. à ¯Ã‚ ¿Ã‚ ½ New machinery à ¯Ã‚ ¿Ã‚ ½ Maintenance à ¯Ã‚ ¿Ã‚ ½ Training for advancing IT à ¯Ã‚ ¿Ã‚ ½ Upgrading old machines to improve the company à ¯Ã‚ ¿Ã‚ ½ Advances of transport of goods/cost/lorries Boots Mission Statement is: Our mission is to grow our business profitably so that we are: A leading player in our chosen markets by size, ranking, regard or influence. A natural choice for customers and intermediaries- positively regarded, attractive and competitive. A challenge to our competitors creditable, effective and respected. Mohammed Shaqeeb 13ADO

Pulp Fiction Movie Quotes

Pulp Fiction Movie Quotes The story of Pulp Fiction centers around two hit men: Jules Winnfield, played by Samual L. Jackson, and Vincent Vega, played by John Travolta. The movie is both funny and cruel, but  what stands out about the most in Pulp Fiction is its power-packed dialogues. One reason its such a classic is because of its superb acting combined with brilliant dialogue delivery, and when you read Pulp Fiction movie quotes, you can almost hear the voices of the actors inside your head. So sit back and let these Pulp Fiction movie quotes strike a nostalgic chord in you. Jules Winnfield Oh, Im sorry! Did I break your concentration? The path of the righteous man is beset on all sides by the iniquities of the selfish and the tyranny of evil men. Blessed is he who, in the name of charity and good will, shepherds the weak through the valley of the darkness. For he is truly his brothers keeper and the finder of lost children. And I will strike down upon thee with great vengeance and furious anger those who attempt to poison and destroy my brothers. And you will know I am the Lord when I lay my vengeance upon you. If my answers frighten you, then you should cease asking scary questions. Whether or not what we experienced was an According to Hoyle miracle is irrelevant. What is relevant is that I felt the touch of God. God got involved. Hamburgers. The cornerstone of any nutritious breakfast. Hey, thats Kool and the Gang. Well, the way they make shows is, they make one show. That shows called a pilot. Then they show that show to the people who make shows, and on the strength of that one show they decide if theyre going to make more shows. Some pilots get picked and become television programs. Some dont, become nothing. She starred in one of the ones that became nothing. Vincent Vega It breaks down like this: Its legal to buy it, its legal to own it, and, if youre the proprietor of a hash bar, its legal to sell it. Its illegal to carry it, but that doesnt really matter cause- get a load of this- if you get stopped by the cops in Amsterdam, its illegal for them to search you. I mean, thats a right the cops in Amsterdam dont have. Why didnt you say something, Marvin? Slipped your mind? You forgot to mention someones in the bathroom with a goddamn handcannon? Its like a wax museum with a pulse. Play with matches, you get burned. I dont mean any disrespect; I just dont like people barking orders at me. Now, if youll excuse me, Im going to go home and have a heart attack. Well, you gotta have an opinion! I mean, do you think that God came down from heaven and stopped the...  [he accidentally shoots Marvin] Oh man, I just shot Marvin in the face.