Digital Marketing for Culture and Territorial-myassignmenthelp

Question: Discuss about theDigital Marketing for Culture and Territorial Development. Answer: In the current market there is a rising need among the different kinds of innovative strategies to survive in the market and have an edge over their market competitors. The tourism industry has also taken a hit in the recent time due to the overall increase in the work schedule patterns of the people. Jetnow Holidays UK is one of the important tourism service providers in UK which provides a short-term travel and tourism for the people living in the city. They provide facilities to the people to have cost effective and flexible tourism schedules (D'Alessandro, Sommella and Vigagnoni 2015). The target market of the short-term tours will mostly be the students who come to UK for studies and cannot afford long tours and the employees who have engaging jobs that they do not have much time to take out from their schedule. It will also be appealing to the travelling enthusiasts who tend to travel more places in short durations than taking long tours. Motivation Most of the jobs in the present competitive scenario are very mentally tasking and the weekends are often in the purview of the work hours too. In such strain long holidays after long working months are not viable as they take a toll on the overall performance of the employees and the short leaves will help them rejuvenate themselves whenever they need them. Having multiple short leaves in contrast with one long leave will give them opportunity to explore a number of places and have more variety in their travel. This will work as a strong motivation among the employees and the advertisement for the facilities should advertised different short duration based on the different interests of the clients (Liu and Chou 2016). The short tours will be more cost effective and the people can visit more number of places at the cost of taking a long vacation which will attract more consumers. The different options should be advertised in the places where such people frequently visit such as gymnasiums, cinema halls and a number of official and economic zones of the city where a number of people willing to travel and having the ability to bear the expense to travel work (Huang et al. 2016). The advertisement should also focus on a number of issues such as flexible timings affordable pricing and the consumer facilities to the different people. Media Mix There are a number media strategy to be used for the proper implementation of this strategy. The planning of the marketing mix is extremely important for the proper advertising of the facilities being provided by the industry (Jha et al. 2016). One of the best strategies to be implemented is the approaching the market using digital and the internet medium. The advertising of the service on a number of social media channels and on the various television channels as well. This strategy will greatly help in reaching the majority of the population. The advertisement on the television can be placed on a number of sports channels and between the prime-time television slot where it has a maximum reach among the working professional. The placement of the advertisement on the different busses which ply during the office hours and the different hoardings on the city area will get quite enough attention which will help in the improvement of the business. The print media can also be used to improve and widen the reach of the marketing mix. The different travel magazines and journals and the newspapers featuring the travel and the tourism sections can be targeted for a better approach Add Story and Placement The different advertisement focusing on the different strategies of the addressing of the facilities being provided to the different consumers based on their needs. There are a number of ways to present this one of the best ways is to include a number of idea in which the company wishes to serve their customers. The storyboard is way of the presentation of the advertisement story for the general understanding. In this story there are 4 different parts where the different people go on the different types of the tourism based on the interest and age. It also shows a person can visit all the places in a single year instead of longer vacations. The story is minimalistic and captivating for the people. Therefore, it can be seen that the shorter tours gain more attention from the different people who usually do not have time or the money to go on longer vacations at once. Thus, it can be said that if these facilities are will advertised they will have much revenue. References D'Alessandro, L., Sommella, R. and Vigagnoni, L., 2015. Film-induced tourism, city-branding and place-based image: the cityscape of Naples between authenticity and conflicts.Almatourism-Journal of Tourism, Culture and Territorial Development,6(4), pp.180-194. Huang, Y.C., Backman, K.F., Backman, S.J. and Chang, L.L., 2016. Exploring the implications of virtual reality technology in tourism marketing: An integrated research framework.International Journal of Tourism Research,18(2), pp.116-128. Jha, P.C., Aggarwal, S., Gupta, A. and Sarker, R., 2016. Multi-criteria media mix decision model for advertising a single product with segment specific and mass media.Journal of Industrial and Management Optimisation,12(4), pp.1367-1389. Liu, C.H.S. and Chou, S.F., 2016. Tourism strategy development and facilitation of integrative processes among brand equity, marketing and motivation.Tourism Management,54, pp.298-308.